AB Test: Measure the real incremental impact of your marketing spend
Identify what your marketing is really generating, not what it seems to be generating.
Show that your marketing works...
For real
Some areas are exposed to your ads, others are not. And we compare. The result: you see what your campaigns are really generating, without bias or illusions.
No more doubts. You will know what works.
For each test, you will know exactly:
How many more sales did you generate
How many really come from the acquisition
How many come from your existing customers
And so, you will finally be able to calculate:
Your turnover real
Your acquisition cost real
Your return on advertising investment real
Validate the real impact of your marketing
GeoLift on
50% repeat
50% acquisition
A brand discovers that 50% of its Meta sales in France come from existing customers... while 100% of the budget was aimed at acquisition.
Result: reallocation of budgets
+CRM strategy reviewed.
GeoLift on
Real CAC = CAC
platform x 3
By reprocessing its data, the brand discovered that it seriously underestimated its acquisition costs in the US.
Result: better budget allocation and an end to unprofitable campaigns.
ABC Test on
NL generates 10% of total turnover
A brand understands that a month of annual revenue depends solely on its newsletters.
Result: the brand has consolidated its CRM strategy to secure its growth.
They tested. They won.
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